The major problem to me is they hired a Texas artist to do the poster. There’s always been a kind of Texas/New Mexico rivalry between the two states but this isn’t my issue. See New Mexico is pretty well know for it’s fancy-smancy artists. Santa Fe and Taos both have quite a few of those types there. I suspect they are at least better known for their artists than Texas.
Second problem is the Texas Artist screwed it up. There’s Balloons and there’s a cowboy. Sounds good. There are also Saguaro cactuses. For those not familiar with the South West United States, these are native to the Sonoran Desert which, “has a quite limited geographical range, centred on southern Arizona and extending into western Sonora (Mexico)” which means they don’t even exists in New Mexico. I know, to the rest of the world these cactuses exist in the desert southwest and that includes New Mexico. But if you want to accurately show one of New Mexico’s few claims to fames then it’s probably a good idea to be accurate on such a little detail. Perhaps the cactuses could be replaced with power lines.