Greg In The Desert

I don’t buy this iPod nano leak. Yes, i think the device is real but I don’t think the leak was an accident. This is all part of Steve Job’s reality distortion field and Apple’s ploy to build hype before the September 9th event and still maintain the perception of their no-preannounce secrecy scheme.

There are two dangers in leaking products early. If it’s leaked too far in advanced competitors get an idea what your up to and can make adjustments to their products. The iPod nano doesn’t count here because it was only leaked a few weeks before it’s official release.

The other danger is the leak could kill sales of the older model leaving an unwanted inventory. Several days before Kevin Rose posted about the new model, Appleinsider reported that the older model of nanos were discontinued and inventory was running out.

Besides, the nano isn’t the most exciting of Apple’s devices or a new device so leaking it only helps drive speculation about what else Apple could announce. Apple told a east cost journalist that they should be at the event on September 9th because it will be a big deal. I wouldn’t want a Apple event to be anything but a big deal..

The RDF is building and the internets are caught in it. Good job Apple.

Another rumor that Apple will use Intel chips. Personally I don’t care what chips are in their computers, but I find it hard to believe that they would just switch the whole line over to a new processor and dump IBM.

The report, citing two industry executives with knowledge of recent discussions between the companies, said Apple (Research) will agree to use Intel (Research) chips.

Neither company would confirm the report and an Apple spokeswoman told the Journal she would characterize it as “rumor and speculation.”

Update 05/24/05 7:59am: This is exactly what I think too.

ut Kevin Krewell, editor in chief of newsletter Microprocessor Report, said he smells an orchestrated media ploy by Apple to pressure IBM to improve its supply problems, which have led to delays in some Apple products. “I believe this is a purely negotiating move by Apple to grab some attention and headlines and to point out that they’re feeling underappreciated by IBM,” Krewell said.

Updated 05/25/05 08:22 PM: I wouldn’t have expectedthis comment.

Pressed about security by Mr. Mossberg, Mr. Otellini had a startling confession: He spends an hour a weekend removing spyware from his daughter’s computer. And when further pressed about whether a mainstream computer user in search of immediate safety from security woes ought to buy Apple Computer Inc.’s Macintosh instead of a Wintel PC, he said, “If you want to fix it tomorrow, maybe you should buy something else.”