Why Does The Ranger Do So Well
Autoblog discusses the Ford Ranger from this Forbes article.
Ford sold 75,673 Rangers to Nissan’s 42,229 Frontiers in the first seven months of the year. Forbes brings up the dismal crash test scores and owner satisfaction. What is the explanation for this sales volume? American loyalty for domestic trucks, deep discounts, and the Ranger name are all cited. There are some serious discounts on this truck, even before the Ford Family Plan you could get $3000 in rebates. The Ranger nameplate still has some solid value, and Ford would be wise to heavily revise this vehicle before they totally destroy its goodwill.
I have a 1996 Ford Ranger, so I read these things with interest. The Ranger is a good truck but it’s hardly changed. It would be cool if they came out with a hybrid version.
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