- Federal Trade Commission’s plan to change rules on ad endorsements, testimonials worries marketers — chicagotribune.com – Updated guidelines on ad endorsements and testimonials under final review by the Federal Trade Commission—and widely expected to be adopted—would end marketers' ability to talk up the extreme benefits of products while carrying disclaimers like "results not typical" or "individual results may vary."
- News : Small store hanging in there with big boys – Rio Rancho Observer – Owner George Meyerson was asked the secret to staying in business for 20 years, especially in light of the large home-improvement stores moving into the area, not to mention a Kmart and several Wal-Marts?
Observer '�” Gary Herron photos The silver hammer sign at True Value Hardward, at 2108 Southern Blvd SE, has been a steadying presence in Rio Rancho. The business is celebrating its 20th anniversary with a 20 percent off sale today and tomorrow.
“The right products, reasonable prices and good service,” is his answer.
- An old engine learns new solar-power tricks – Mar. 24, 2009 – J.D. Sitton's mission was to find a new market for a 193-year-old engine that nobody wanted. His innovative answer: turn it into a solar power collector, then persuade top auto-parts suppliers – currently eager for work – to build it.
- Green By Design » Barefoot Dreams in the Dead of Winter – Perhaps the most appealing aspect of the radiant floor heating is that it creates not just a warm room, but an entire warm floor. The heat still rises, but it’s rising uniformly from ground zero instead of from a single fixture or a couple of vents. The result is often that rare anomaly, barefoot comfort in the dead of winter. Such systems are particularly good for homes with high ceilings, where forced-air heat often ends up where it is least needed unless the homeowner is endowed with the agility of a bat.
- Rear Engine Front Driver – Not all of Gregory’s front wheel drive experiments were racy. This particular 1947 Gregory sedan features front wheel drive and a rear mounted engine.
- Direct Stock Purchase Plans: A Better Way to Invest – Hundreds of companies that trade on the major stock exchanges allow you to buy shares directly from their transfer agents for very little or no money.
- Mexico’s health insurance success offers lessons for US reforms, Lancet study suggests | Science Blog – As America considers major healthcare reforms, it may have lessons to learn from Seguro Popular, Mexico's ambitious plan to improve healthcare for its estimated 50 million uninsured citizens, suggests Ryan Moore, co-author of a study published April 8 in The Lancet, a leading international medical journal.
- Why We Need the New York Times – When the Jayson Blair story erupted, I realized that if the Times couldn't even properly and effectively assess their own, how could they be relied upon to assess public officials and figures? It was then that I stopped buying the paper. A lot of people did. In Manhattan, copies of the New York Times often pile up everywhere.
But lately, the alternatives seem wanting. In the Times recently was good reporting about the poor documentation of the deaths of deportation detainees by various state and federal agencies. Another article recently captured the abyss of disputed workmen's compensation cases and the endless troubles that greet those who fall into it. I don't see that on MSNBC. Frankly, I don't see that on TV at all.
- Road Tested: Voltaic Systems Generator laptop bag – I had a chance to road test one of these incredibly cool bags for a month and was very impressed. What makes it so special? Well, it could be the big photovoltaic panel on one side of the Generator that provides 15 watts of power to feed your electronic devices. Voltaic points out that the Generator is the "first solar bag powerful enough to recharge a laptop." That panel charges an internal 58Wh Lithium Ion battery pack that can run most laptops.
- The Road to Area 51 – Los Angeles Times – As for the guys who picked him up, they were tracked down and told to sign national security nondisclosures. As part of Collins' own debriefing, the CIA asked the decorated pilot to take truth serum. "They wanted to see if there was anything I'd for-gotten about the events leading up to the crash." The Sodium Pento-thal experience went without a hitch—except for the reaction of his wife, Jane.
"Late Sunday, three CIA agents brought me home. One drove my car; the other two carried me inside and laid me down on the couch. I was loopy from the drugs. They handed Jane the car keys and left without saying a word." The only conclusion she could draw was that her husband had gone out and gotten drunk. "Boy, was she mad," says Collins with a chuckle.
10 Interesting Links From April 9th
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