The So Called iPod Nano Leak
I don’t buy this iPod nano leak. Yes, i think the device is real but I don’t think the leak was an accident. This is all part of Steve Job’s reality distortion field and Apple’s ploy to build hype before the September 9th event and still maintain the perception of their no-preannounce secrecy scheme.
There are two dangers in leaking products early. If it’s leaked too far in advanced competitors get an idea what your up to and can make adjustments to their products. The iPod nano doesn’t count here because it was only leaked a few weeks before it’s official release.
The other danger is the leak could kill sales of the older model leaving an unwanted inventory. Several days before Kevin Rose posted about the new model, Appleinsider reported that the older model of nanos were discontinued and inventory was running out.
Besides, the nano isn’t the most exciting of Apple’s devices or a new device so leaking it only helps drive speculation about what else Apple could announce. Apple told a east cost journalist that they should be at the event on September 9th because it will be a big deal. I wouldn’t want a Apple event to be anything but a big deal..
The RDF is building and the internets are caught in it. Good job Apple.
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